And the rivalry between the two tablets ended in a truly hilarious advertising campaign right after the iPad Pro got its keyboard.
#Ad wars competitors series#
One thing’s for sure: Microsoft fired a massive salvo of advertising mockery right to the heart of Apple fans with its series of Surface ads. PC” mockery, perhaps it was a genuine advertising effort – we have no way of knowing. Perhaps it was a response to all the “Mac vs. And, while nobody ever said it directly, Microsoft’s advertising campaign mocking Apple’s iPad and Siri seems to be the method the Redmond giant used to get back at its Cupertino-based competitor. While no brand assumed the role of the target in this case (by shooting back, mind you), quite a few videos emerged online to mock Apple’s attitude. The series of ads Apple used to showcase its superiority gave the world a ton of ads to laugh at.
#Ad wars competitors Pc#
Still, let’s not forget that “PC” is a term generally used for x86-based computers, and as we all know, the most widely used operating system on the PC is Microsoft’s Windows. PC ads, Apple openly mocked Microsoft (being the de facto leader on the desktop and laptop operating system market) pointing out the many things Apple’s homegrown operating system can do better.Īpple didn’t point its virtual fingers on a specific brand (PC is too generic a term, even though the ads were often filled with Microsoft namedrops) this ad war was pretty one-sided. One of the reasons for this may be the air of superiority the company itself emanates at times (and rightly so, considering the quality of its products and the mountain of cash it sits on).
PCĪpple fans may often come off as feeling superior to others for choosing the iconic American tech brand over its competitors. While these can at times be little more than an innocent banter, like the case of Nike and its iconic Cortez track shoes were named to mock Adidas’ “Azteca Gold”, sometimes they go beyond civility and become name-calling and finger-pointing matches of the worst kind. This post will show examples of comparative advertising from the following brands: Apple, Microsoft, Samsung, Coca-Cola, and Pepsi. Sometimes, they can’t help but point and laugh at their competitors – and this often leads to advertising wars on all channels. While it may seem unethical, brands often don’t settle for merely pointing out the strong points of their own products. Without pointing a finger at the competitor.Īlas, it seems that all is fair in love and war (mostly war).
Let’s get started learning about comparative advertising. This post will show you comparative advertising examples that will make you both laugh and grimace due to the ethical considerations involved in putting down your competitor in your advertisement.
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